Samaia Aidroos (she/her)
Digital Marketing Coordinator
Samaia is her the fourth year at Carleton University studying cognitive science with a concentration in psychology. Within this challenging degree, she has developed strong research, writing, and analytical skills and achieved high success in her academic pursuits. She is on the Carleton University Dean’s Honour List and holds a President’s Scholarship and the Henry Marshall Tory Scholarship. Samaia has been developing skills in digital marketing throughout her university studies. She worked as a summer intern in marketing support for the non-profit National Capital FreeNet (NCF) where she organized and marketed NCF’s 30th anniversary time capsule event. As a part of this initiative, Samaia performed all social media marketing, conducted interviews with industry leaders, composed professional emails, conducted video interviews with industry leaders, and filming and editing of promotional material. She drafted the organization's social media calendar for the year and composed corresponding engaging content with the goal of maximizing consumer engagement. Samaia worked as a Team Lead and Peer Assisted Study Session Facilitator Carleton University Centre for Academic Support where she designed worksheets and workshops for a first-year programming course to allow students to review core content and drastically reduce their likelihood of failure in a high-fail-rate course. Planned and implemented training modules for fellow workshop facilitators to ensure effectiveness within their roles. Samaia also worked for Iambic Inc. as a Communications and Digital Marketing Intern where she researched and drafted blog articles to share knowledge and reach for the company using Microsoft Office Software. She composed engaging content for social media campaigns while developing a social media content calendar targeted toward driving maximum traffic to the company site. She performed paper prototyping, design flows, and UX suggestions for the company's website and mobile apps using Figma and Adobe XD. As a volunteer, Samaia worked as a Social Media Coordinator at Carleton Artificial Intelligence Society where she used digital marketing to drive workshop attendance and membership rates. She also fundraised as the volunteer VP of Community Outreach of Women in Leadership Carleton.We look forward to having Samaia as a part of the NSWOCC team where she will apply her knowledge and skill set to advancing NSWOCC and the specialized nurses that we serve.